The 12 Most Persuasive Words in the English Language
(In order of importance)
1. Discovery
This word conveys excitement and adventure. The Discover credit card was not named Discover because a group of people sat around a boardroom table and someone said, "You know, I've always liked the word discover. Let's name our new credit card that." It was named the Discover Card because the word "discovery" is the most persuasive word in the English Language.
2. Easy
This word reassures people that no hidden difficulties lie ahead. Combining these first two persuaders makes a very powerful statement; "You'll discover how easy it is to get the help you need by working with me."
3. Guarantee
Everyone is reluctant to try something new because of the risk involved. Take away that fear by offering a guarantee.
4. Health
Self-preservation is a great motivator. Let people know how your excellence and professionalism will aid in their overall health.
5. Love
Today customer service is the number one corporate concern. If you want to persuade people and retain clients, let them know you are interested in their needs and desires and that you care about them.
6. Money
Who doesn't want to save money, get a bargain, take advantage of a golden opportunity or profit from a product or service that will pay big dividends? Everyone does.
7. New
"New and improved!" may be the most overused slogan ever. But it is still used today for one reason, and one reason only: it pulls.
8. Proven
Although everyone likes things that are new, they also want to know that they're not taking too great a risk. Let them know your claims have been proven by experts and authorities.
9. Results
This is the bottom line. Results are what count. Let customers know up front that they can count on you, your product or your service to produce the results they need and expect.
10. Safety
The idea of safety is very comforting to all humans. Guarantee your customers' safety. Take away guesswork and needless worry.
11. Save
Everyone likes to save. It's not just about money, though: People want to hear about saving time and energy as well.
